Double Camel Ong Ong Challenge

Campaign Name: Double Camel 2023 CNY Ong Ong Challenge

Campaign Duration : January 19, 2023 – February 2, 2023

Objective: The primary objective of the digital marketing strategy for Double Camel 2023 CNY Ong Ong Challenge is to maximize engagement, drive brand awareness, and encourage user-generated content sharing during the Chinese New Year festive season.

Target Audience: General audience in Malaysia interested in interactive experiences and culinary adventures.

The Digital Campaign Idea

The Storyboard

The Result

Total Participants:  200 ++
Example of participants

 

Captured Data: 

Special Note: This was shortlisted as one of the AOTY + Markies Finalist Project