Laguna Lead Generation

Client: Kobay Property Development
Project Name: Laguna Lead Generation

Goal: Generate Leads at the lowest CPC (Cost Per click)

Target audience:
– Malay professionals working in Bayan Lepas
– Individuals seeking affordable beachfront living options for their first home

Strategy

 

Market Research and Audience Segmentation:

Targeting based on Customer Persona to create the best targeting method

Result

 We achieved a remarkable cost per lead of RM4.75 which was far lower than industry standard.

Out of the 206 leads generated, an impressive 10% sign-ups for the property were secured, exceeding initial expectations and underscoring the transformative power of our strategic approach.